All sizzle and no steak phrase informal
Used to say that something is disappointing or anticlimactic. An exciting, hopeful or vital buildup that turns out to be unjustified.
The film had a great deal of media hype before being released. I watched it yesterday, and I think it was all sizzle and no steak.
If you fall for someone's trick the first time then they are at fault.
Are you going to mess with me again? Fool me once, shame on you; fool me twice, shame on me.