Be (something) itself phrase informal
To be the embodiment of a certain quality.
Making friends on the Internet is simplicity itself. Give it a try.
My father is humor itself- he often tells us funny stories every evening.
Mary is honesty itself. She never steals anything.
The similarity between the children and their parents
A product's feature that likely to make people want to buy it.
Each person has different interests that need to be respected.
The best person or the best thing of a group in which none is good.
The best or the most excellent
1. An unlucky situation
2. An interjection used to express sympathy for someone's bad luck
1. I have had some tough beans recently. I got low marks and lost my bike just two days later.
2. A: I've got a low mark.
B: Tough bean, bro.