H.E. Double Hockey Sticks American British informal
When the word "hell" is spelled out, alluding that the capital "L" resembles a hockey stick.
To refer to another way of saying "hell"
What the H.E. Double Hockey Sticks do you think you are doing?
Oh H.E. Double Hockey Sticks, she has broken the vase.
What the H.E. Double Hockey Sticks is this, Jane?
People tend to like forbidden or illegal things just because they are forbidden or illegal.
He must have believed that stolen fruit is the sweetest, and he, therefore, cheated on his partner.