It pays to advertise British proverb
This is a fixed idiom phrase.
Advertising brings benefits in terms of reputation, money, opportunity,... to what is promoted.
We have had 10 more orders since posting the ad on Facebook. It pays to advertise, right?
The number of visitors to our website is increasing day by day. It pays to advertise!
Taking into account the positive, helpful, and advantageous facets of a situation
Used to indicate an additional advantage or positive aspect of something that is already regarded positive or useful.
If you fall for someone's trick the first time then they are at fault.
Are you going to mess with me again? Fool me once, shame on you; fool me twice, shame on me.