Top dollar spoken language noun phrase
To refer to a very high price.
Our target customers are those who are willing to pay top dollar for high-quality products.
Those financial consultants can get top dollar for their services.
Our company is willing to pay top dollar to hire a top candidate.
She pays top dollar for jewelry.
To change the price of something
Used to indicate something that is very expensive
Have a very high price
Be very expensive
Although you got the second prize, you was still defeated by the first one and fail to win, come first or become the champion in the end.
She congratulated me for getting the second prize, but I think second place is the first loser.