Great pith and moment American British noun phrase
If you describe something like the great pith and moment, you mean that it is of utmost importance.
His research was of great pith and moment for cancer patients.
Doctors demonstrate that a balanced diet and exercise are of great pith and moment to maintain a healthy lifestyle.
Getting married is of great pith and moment to me.
Used to to emphasize that attention is paid to the individuals who complain or cause problems
Push someone with your finger or elbow to get their attention
Everybody, pay attention to me.
Used to refer to someone or something that is functionally necessary but has a small significance or importance in a large organization
Pay attention to someone or something
Daughter: So I really want all my friends to have a great time. I was thinking it would be a good idea to have some candy out on the tables for people to snack on.
Mother: Well, if you want them to really enjoy themselves, candy is dandy but liquor is quicker.