Hit somebody (straight/right) in the eye American British informal
To be directly noticeable and striking
Not mention to the quality of his presentation, the first thing that hit me straight in the eye was his polite manner.
A glorious outfit hits us in the eyes when we gazing at the opposite shop.
When we arrived in Tokyo, the fact that there was no garbage everywhere on the streets hit us right in the eye.
The verb "hit" should be conjugated according to its tense.
Someone who is totally bad at doing something.
Mary really can't sing for toffee.