It pays to advertise British proverb
This is a fixed idiom phrase.
Advertising brings benefits in terms of reputation, money, opportunity,... to what is promoted.
We have had 10 more orders since posting the ad on Facebook. It pays to advertise, right?
The number of visitors to our website is increasing day by day. It pays to advertise!
Taking into account the positive, helpful, and advantageous facets of a situation
Used to indicate an additional advantage or positive aspect of something that is already regarded positive or useful.
To reorganize your own circumstances
You failed the exam twice because you were lazy, you have to get your shit together if you want to graduate.